Role: Typographer & Designer

The Challenge: Capture the visceral feeling of speed and energy for the Nike Zoom Relay franchise. The typography needed to feel "fast" while remaining legible and scalable for use on apparel, event signage, and digital campaigns.

The Solution: Designed custom typographic treatments that utilized motion-blur effects and aggressive angling to mimic forward momentum. These assets became the visual anchor for the relay campaign, visually communicating the product's performance benefits without needing supporting photography.