Role: Senior Designer / Visual Creative

The Challenge: Translate the iconic global (RED) initiative into the Nike Running ecosystem. The visual language needed to strike a balance between the urgency of the cause and the performance aesthetic of the Nike brand.

The Solution: Developed campaign assets that integrated the distinct (RED) colorway into Nike’s visual hierarchy. Created typographic treatments and layout systems used to promote the partnership across digital and print touchpoints, ensuring strict adherence to both brand guidelines.